Business in Sport

In episode three of Management Meets, we explore the business skills needed in sports with graduate guests Serena Guthrie MBE, former England Roses netball team captain, and Flo Ward, world record holder as part of the youngest female trio to row an ocean,

Guests discuss values-driven leadership, triumphs, setbacks, the reality of crossing an ocean in a rowing boat and the upcoming Olympic Games.

Professor Steve Wyatt offers academic insight into effective leadership and followership, highlighting the importance of adaptability in high-performance environments.

Tune in to learn how leadership style affects performance, from the office to competitive sport.

Creators and Guests

Katie Calvert-Jones
Host
Katie Calvert-Jones
Experienced international business development professional. Creates, develops and delivers a successful external engagement strategy, through a strong understanding of discipline-specific market trends and collaboration with business leaders and our fantastic alumni network.
Professor Steve Brammer
Host
Professor Steve Brammer
I serve as Dean of the School of Management, at the University of Bath in the United Kingdom, where I began my career. Before Re-joining Bath, I held senior roles in research-intensive universities in the United Kingdom (the Universities of Warwick, and Birmingham) and Macquarie University in Sydney, Australia. As Dean of the School of Management, I am responsible for the strategic direction of one of Europe's leading centres of business research and education. As a member of the University's Executive Board, I also contribute to the leadership, positioning, and prosperity of the wider University. In a former life, I am a leading scholar in the fields of business ethics, corporate social responsibility, and sustainability. Specifically, my research explored firm-stakeholder relationships, the strategic management of these, and corresponding impacts on company performance and reputation. I continue to serve as an Associate Editor of the British Journal of Management, as a member of a number of journal editorial boards, and served for a number of years as a member of the scientific committee of the Chartered Association of Business School's Academic Journal Guide.
Becky Toogood
Producer
Becky Toogood
Becky Toogood is the Alumni Engagement Communications Officer for the University of Bath, School of Management. With a first-class degree in journalism and a marketing background, Becky has experience in digital, print and multimedia communications. Working in higher education, Becky likes to showcase those leading innovation in their respective areas to celebrate success in the community, whilst inspiring others.
Florence Ward
Guest
Florence Ward
Bath School of Management alumna Florence Ward (MSc Management with Marketing 2016) is a growth marketing consultant at Accenture and an ocean rower. During the pandemic, she rowed across the Atlantic Ocean, breaking the world record for the youngest female trio to row an ocean. The trio, Atlantic Antics, took 52 days to row 3,000 miles across the Atlantic Ocean, on an adventure of a lifetime. They battled everything from 30ft waves to a broken watermaker on New Year’s Day, but highlights included a visit from whales on Christmas Day and the phosphorescence and moonrises that lit up the night. In her professional life, she honed her craft in data & analytics in agency land (most recently at Publicis Media) before switching to consulting where she now covers all things data and technology in the marketing space. In 2021 she was recognised at an industry level when she won a Campaign Female Frontier award for 'Marketing - Rising to the Top'. Outside of work, she's a public speaker for schools and companies on topics of female resilience and lessons from the ocean that are transferable to the office.
Prof. Steve Wyatt
Guest
Prof. Steve Wyatt
With over 25 years of experience in strategy, innovation, and leadership, I help businesses and leaders thrive in the dynamic 4th Industrial Revolution. I combine academic research, consulting practice, and board-level insights to deliver impactful solutions for my clients and students. As a Professor at University of Bath School of Management, I conduct research on how executives learn and develop, and what enables behaviour change that enhances their performance. I also teach in executive and MBA programmes, applying my findings and theories to real-world challenges. My book, Management & Leadership in the 4th Industrial Revolution, was recognised among the top management books of 2021 and became an Amazon bestseller. As a founder and managing partner of Corporate Rebirth, I support leadership teams and enterprises to transform and grow in the 4th Industrial Revolution. I provide advisory-consultancy and leadership development services to clients in Asia and UK, across various sectors and industries. I also serve as a board member and senior advisor for several organisations, such as Global Innovation Management Institute and IXL Center, leveraging my expertise in cross-border investment, alliances, partnerships, and multicultural leadership. I am passionate about bridging the gap between theory and practice, and creating value for my stakeholders and society. I live in the city of Bath, UK, and enjoy riding horses and motorcycles in my spare time.
Serena Guthrie
Guest
Serena Guthrie
Serena Guthrie MBE is an ex-professional netballer and England Netball captain who acquired 110 England Caps across a 15-year career. Serena Guthrie was a member of the Vitality Roses for almost her entire professional netball career after making her debut for her country against Malawi in 2008, at only 18 years old. She experienced all that international netball has to offer, having played at three Vitality Netball World Cups (2011, 2015 and 2019) and two Commonwealth Games (2014 and 2018). Serena is now the Performance Lead for Jersey Netball and the owner of Legacy Netball.
Business in Sport
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