Business for Good

In this episode of Management Meets, hosts Professor Steve Brammer and Katie Calvert-Jones welcome Executive MBA alumnus Hugo Adams. As CEO of sustainable packaging startup, Kelpi, Hugo shares his stories from his extensive career scaling innovative startups, including roles at The Body Shop, Kraft Foods, Dyson and SuperDry - working closely with entrepreneurs such as Anita Roddick and James Dyson. 

Listen and explore Kelpi's ambitions to rid the world of plastic, not forgetting the importance of a leader’s passion, values-driven company culture and sustainable practices in driving business success in today’s world. Subscribe to follow the conversation.

Creators and Guests

Katie Calvert-Jones
Host
Katie Calvert-Jones
Passionate advocate of the value a strong and engaged community can bring, and the far-reaching results that can be achieved. Loves hearing, sharing, and joining-up individual stories between professionals to enable ongoing learning and success.
Professor Steve Brammer
Host
Professor Steve Brammer
I serve as Dean of the School of Management, at the University of Bath in the United Kingdom, where I began my career. Before Re-joining Bath, I held senior roles in research-intensive universities in the United Kingdom (the Universities of Warwick, and Birmingham) and Macquarie University in Sydney, Australia. As Dean of the School of Management, I am responsible for the strategic direction of one of Europe's leading centres of business research and education. As a member of the University's Executive Board, I also contribute to the leadership, positioning, and prosperity of the wider University. In a former life, I am a leading scholar in the fields of business ethics, corporate social responsibility, and sustainability. Specifically, my research explored firm-stakeholder relationships, the strategic management of these, and corresponding impacts on company performance and reputation. I continue to serve as an Associate Editor of the British Journal of Management, as a member of a number of journal editorial boards, and served for a number of years as a member of the scientific committee of the Chartered Association of Business School's Academic Journal Guide.
Becky Toogood
Producer
Becky Toogood
Becky Toogood is the Alumni Engagement Communications Officer for the University of Bath, School of Management. With a first-class degree in journalism and a marketing background, Becky has experience in digital, print and multimedia communications. Working in higher education, Becky likes to showcase those leading innovation in their respective areas to celebrate success in the community, whilst inspiring others.
Hugo Adams
Guest
Hugo Adams
Hugo Adams is the CEO of Kelpi, a world leader in sustainable biomaterials. Before Kelpi Hugo spent 27 years in the consumer goods, FMCG and retail industries in a variety of senior commercial, marketing and business development roles. He has launched, scaled and expanded brands, products and markets for The Body Shop, Kraft Foods, Dyson, Marks and Spencer and Superdry. Most recently he was the CEO of two retail businesses and throughout his career has developed and grown a passion for sustainable, ethical companies. Hugo joined Kelpi to help save the planet and to turn the tide on plastic packaging. He has developed relationships with some of the world’s largest brands and global packaging providers and is looking forward to taking the unique material that the industry-leading scientists at Kelpi have created to market at scale in 2026.
Business for Good
Broadcast by